Privacy Policy

Last updated: May 4, 2026
Company: Iconic Life LLC, DBA LongevityX

Website: https://www.longevity-x.com

1. Introduction

This Privacy Policy explains how Iconic Life LLC, DBA LongevityX (“we,” “us,” or “our”) collects, uses, discloses, and protects your personal information when you visit our website, apply for or participate in our coaching programs (including LX90), subscribe to our newsletter, purchase YouthRX or other products, or otherwise engage with our services (collectively, the “Services”).

LongevityX provides premium health coaching, longevity programming, and supplement products designed for high-achievers seeking to optimize their health, performance, and biological age. By using the Services, you agree to the terms outlined in this Privacy Policy.

2. Information We Collect

We collect the following types of personal information to deliver our coaching programs, supplement offerings, and educational content:

a. Device & Usage Information

When you access our Site or Services, we automatically collect certain information about your device and usage, including:

• IP address

• Browser type and version

• Time zone settings

• Pages viewed and interactions

• Referring/exit URLs

• Cookies, log files, web beacons, tags, and pixels

b. Account, Application & Order Information

When you apply to a program, subscribe to our newsletter, purchase a product, or create an account, we collect:

• Full name

• Email address

• Phone number

• Date of birth and age

• Mailing and billing address

• Occupation and goals shared during the application process

• Payment information (handled securely by a PCI-compliant third-party processor; we do not store full card numbers)

c. Health, Coaching & Program Data

Because LongevityX delivers personalized health coaching, we collect health-related information that you voluntarily provide so our coaches and clinicians can design protocols suited to you. This may include:

• Health and lifestyle questionnaire responses (sleep, stress, nutrition, training history, medical history, supplements and medications)

• Biometric and lab data you choose to share with us, such as bloodwork results, body composition, biological age tests, hormone panels, wearable data, and other markers

• Photos and measurements submitted for progress tracking

• Coaching call recordings, transcripts, and notes

• Messages exchanged with our coaching team via email, SMS, chat, or other channels

• Goals, feedback, and self-reported progress during your program

Note: LongevityX is a health coaching and education service. We are not a medical provider, and the information we collect is not regulated as Protected Health Information (PHI) under HIPAA. You are responsible for sharing only the health information you are comfortable providing, and for consulting your physician before acting on any guidance provided through the Services.

d. Communications

• Emails, SMS, and direct messages exchanged with us

• Newsletter subscription preferences and engagement data (opens, clicks)

• Customer support inquiries and responses

3. Use of Your Personal Data

LongevityX may use your Personal Data for the following purposes:

• To provide and maintain the Services, including monitoring usage.

• To evaluate and process program applications (such as LX90) and onboard accepted clients.

• To deliver personalized coaching, design health protocols, and adjust your program based on your data and progress.

• To fulfill orders for YouthRX and other products, including shipping, billing, and customer support.

• To manage your account and registration.

• For the performance of any contract you enter into with us.

• To contact you by email, phone, SMS, or push notifications about your program, orders, scheduling, reminders, and account updates.

• To send the Longevity Lifestyle Newsletter and related educational or marketing content (where you have opted in).

• To respond to your requests and inquiries.

• For business transfers, corporate transactions, or restructuring.

• For analysis, security, fraud prevention, and improvement of the Services.

4. SMS Communication

Customers and program participants opt in to receive SMS messages from LongevityX by submitting their phone number through our website forms, application form, or order checkout, and by checking an unchecked consent box agreeing to receive text messages.

By opting in, you consent to receive SMS messages from LongevityX regarding:

• Program application status and onboarding

• Coaching reminders, check-ins, and scheduling

• Order confirmations, shipping updates, and product-related information

• Account updates and customer support follow-ups

• Educational content and offers (where you have opted in)

• Message frequency may vary. Message and data rates may apply.

• Carriers are not liable for any delayed or undelivered messages.

• Reply STOP to opt out at any time. Reply HELP for assistance, or contact us at [email protected].

• LongevityX does not sell, rent, or share mobile numbers or personal information with third parties for marketing purposes.

4a. Sharing of Your Personal Data

SMS Opt-In Data Exclusion: Notwithstanding any other provision in this Privacy Policy, mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All categories of sharing described in this Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

General Sharing: We may share non-SMS personal information with trusted service providers strictly as necessary to operate and deliver our Services—including hosting, payment processing, email and SMS delivery, scheduling, customer support, analytics, lab and testing partners (only where you have authorized testing), and shipping fulfillment for products such as YouthRX. These providers are bound by contract and prohibited from using your data for their own marketing purposes.

We may also disclose information when required by law, to enforce our agreements, to protect the rights, property, or safety of LongevityX, our clients, or others, or in connection with a corporate transaction such as a merger, acquisition, or sale of assets.

5. Health & Sensitive Information

We treat the health, biometric, and coaching information you share with us as sensitive and apply additional care to its handling:

• Health and biometric data is used solely to deliver and personalize your coaching, supplement protocols, and educational guidance.

• We do not sell your health information.

• We do not use your health information for advertising or share it with advertising platforms.

• Access is limited to LongevityX coaches, clinicians, and authorized staff who need it to support your program.

• You may withdraw consent for ongoing processing of your health data at any time by contacting us, subject to any obligations we have to retain records (for example, for legal or compliance purposes).

6. Data Retention

We retain your personal data only as long as needed to:

• Provide the Services and support your program participation.

• Maintain coaching records and progress history (which helps us serve you better if you re-enroll or continue with us).

• Comply with legal, tax, accounting, and regulatory obligations.

• Resolve disputes and enforce our agreements.

You may request deletion of your data at any time by contacting [email protected]. Some information may be retained where we have a legal obligation or legitimate business reason to do so.

7. International Data Transfers

LongevityX is operated from the United States. If you are located outside of the United States, your personal information may be transferred to—and processed in—the United States and other countries where our service providers operate. We ensure such transfers comply with applicable data protection laws, using Standard Contractual Clauses or other appropriate safeguards where required.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.

• Request correction of inaccurate or incomplete data.

• Request deletion of your data.

• Object to or restrict certain processing activities.

• Withdraw consent at any time, where processing is based on consent.

• Receive a copy of your data in a portable format, where applicable.

• Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at [email protected]. We will respond within the timeframes required by applicable law.

9. Cookies & Tracking Technologies

Our Site uses cookies and similar technologies to operate the website, remember your preferences, analyze traffic, and (where applicable) support marketing. You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the Site.

10. Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of any account credentials and for promptly notifying us of any suspected unauthorized use.

11. Children’s Privacy

Our Services are intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under 18. If you believe a minor has provided us with personal information, please contact us so we can delete it.

12. Third-Party Links and Services

Our Site and communications may include links to third-party websites or services (for example, our Substack newsletter, application forms hosted on Tally, or the YouthRX product site). This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party services you use.

13. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last updated” date. Material changes—including changes to SMS/MMS messaging terms—will, where required, be communicated by updating this document and by sending notice via email or SMS before the changes take effect.

14. Contact Us

If you have questions, concerns, or requests about this Privacy Policy, please contact:

Iconic Life LLC, DBA LongevityX

Email: [email protected]

Website: https://www.longevity-x.com

Disclaimer

This website is operated and maintained by Iconic Life LLC, DBA LongevityX. Use of the website is governed by its Terms of Service and this Privacy Policy.

LongevityX provides health coaching, education, and longevity-focused programming and products. The Services are not intended to diagnose, treat, cure, or prevent any disease, and are not a substitute for medical advice, diagnosis, or treatment from a licensed healthcare professional. Always consult your physician before beginning any new health, fitness, nutrition, or supplement program. Individual results vary, and LongevityX does not guarantee any specific health, performance, or biological-age outcomes.

All material on the Site and within the Services is the intellectual property of Iconic Life LLC and is protected by copyright. Any duplication, reproduction, or distribution without prior written consent is strictly prohibited.

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